Top 5 Beauty Retail Apps on Android in Europe for Q4 2021

In the fourth quarter of 2021, the top beauty retail apps on Android in Europe showcased varied performance metrics. Here's a closer look at the weekly downloads and active user trends for these leading apps.

Золотое Яблоко: косметика experienced a notable fluctuation in weekly downloads, starting at around 52.6K at the end of September and peaking at approximately 91.7K in the week of December 20. The app's weekly active users also showed a significant rise from 170K in late September to a high of around 289.9K by December 20.

Douglas – Parfüm & Kosmetik saw a steady increase in weekly downloads, beginning at 24.9K in late September and reaching a peak of 54K in early November. Weekly active users for the app rose from 115.6K at the start of the quarter to around 161.6K by December 20.

ЛЭТУАЛЬ: косметика, парфюмерия demonstrated a consistent upward trend in weekly downloads, starting at approximately 9.8K at the end of September and growing to about 46.3K by the end of December. Active users increased from 41.2K in late September to around 102.6K in the last week of December.

Mein dm had a varied performance in weekly downloads, with an initial high of 54.6K at the end of September and then fluctuating between 22.6K and 32.4K throughout the quarter. Active users remained relatively stable, starting at 449.5K and peaking at around 479.2K in late November.

DocMorris: Santé & Beauté saw a peak in weekly downloads in early November at approximately 42.9K, followed by a sharp decline to around 848 downloads by the end of December. The app's active user count mirrored this trend, starting at 26.8K in late September, peaking at 40.1K in early November, and then dropping to about 10.2K by the end of December.

For more detailed insights and data, visit Sensor Tower.